Vivido Identity Rebrand
Vivido brings fresh ideas & expertise in understanding customer behaviour, helping their clients achieve the best possible results, from working with non-profits, to events and HR marketing campaigns.
Vivido first came to us after having already started under the name “Young Heads”, wanting to completely re-invent themselves. When it comes to naming, we like to take a collaborative approach when working with creative clients, guiding our naming workshop to help them discover how to come up with and select a name that feels right. We do this by leading with a brand strategy and persona, made possible through our interactive brand personality identifier, and this creates the foundations for any visual and creative direction, including naming.
When it comes to visuals, we build a shared visual language before starting any design, and this helps us move forward with a clear alignment between their expectations and our intentions. We wanted something minimal, versatile & vibrant.
Year Completed: 2021
Custom logotype: Offhand Type
Identity system: Kumi Studio
Services: Brand Identity, Naming, Print, Digital, Merch, Signage